Deciphering the various types of SEO: A detailed exposure


If you’re here, it’s likely that you’re already familiar with the concept of SEO and are ready to take it a step further, exploring the different types of SEO, the strategies applicable to each, and which one might be most suitable for your business.


To refresh your memory, let’s remember that SEO, or Search Engine Optimization, is crucial for improving the visibility of your website in search engine results.

Why it’s vital to know the types of SEO.

SEO has gained prominence in recent years due to its relevance in giving visibility to businesses in the vast world of the Internet. This field is constantly evolving as search engines, led by giants like Google, continuously update their algorithms. SEO encompasses all aspects of a website, from its structure to content, interlinking, backlinks, analytics, and performance. Therefore, it’s crucial to know the various types of SEO to effectively enhance the positioning of your website.


SEO On-Page:

Involves optimizing the website so that search engines understand all its contents. This includes actions within the site, such as web architecture, keyword optimization, URL formatting, usability, and loading time. By meeting these parameters, your page gains favoritism and ranks in the top positions for relevant keywords.

Content Marketing:

Every piece of content on your website has SEO potential. However, content marketing focuses on editorial posts, primarily in the blog. An effective content strategy, coupled with optimal SEO optimization, not only increases visibility but also adds authority and trust to the user.

Technical SEO:

Focuses on the technical optimization of a website to achieve the best results in search engines. Common errors include misconfigured robots.txt files, outdated sitemaps, slow loading speeds, and broken links. Having experts in technical SEO is crucial to detect and correct these fault patterns.

SEO Off-Page:

Focuses on external factors of your website, such as page authority, link quality (Link Building), presence in directories, virality on social networks, and mentions. Link Building is a key strategy, as high-quality external links are seen as votes of confidence by search engines.

Search Engine Advertising (PPC):

Unlike SEO, Pay-Per-Click (PPC) advertising involves paid advertising campaigns on search engines and social media. Through PPC, you only pay when users click on ads, allowing you to measure profitability through ROI.


Black Hat SEO:

This practice aims to improve positioning through automated strategies, often using unethical methods. Techniques like spinning, scraping, and keyword stuffing are common. Although it may reveal interesting strategies, Google penalizes these practices.

White Hat SEO:

Is the ethical way to use SEO practices, following search engine guidelines. It focuses on recommended and non-penalizable strategies, making it the correct and ethical option for improving positioning.

Grey Hat SEO:

In between black and white, Grey Hat SEO uses seemingly natural strategies to manipulate search engines and position a website more quickly and effectively. It doesn’t follow all recommended rules but understands the limits to avoid serious penalties.


Local SEO:

Perfect for local businesses, Local SEO positions the website based on the user’s location. It highlights the exact location of the establishment through maps, standing out in organic results for geolocated searches.

National SEO:

More competitive than Local SEO, National SEO targets users searching throughout the country, regardless of their current location. It broadens horizons compared to Local SEO and limits visibility to the country of origin.

International SEO:

For businesses seeking global visibility, International SEO positions the website in different countries. It requires the assistance of an agency specialized in international SEO for an effective strategy.


Niche SEO:

Focused on specific markets with less competition, Niche SEO requires fewer resources and can be more profitable by targeting less explored areas.

E-commerce SEO:

This approach aims to improve the positioning of products and categories in online stores. It requires a deep understanding of how users search for products and a clear and efficient site structure.

Service-Based Business SEO:

The strategy for services optimizes service pages and creates relevant content to answer user questions. Online reputation plays a vital role in this strategy.

Affiliate SEO:

Geared towards generating business by connecting advertisers with third-party products or services. It requires selecting profitable niches and optimizing pages to improve visibility on affiliate platforms.

Image SEO:

Image SEO strategy aims to improve website visibility in search results by optimizing elements such as alt tags, image format, and size.

App SEO or ASO:

Focused on optimizing mobile applications, ASO strategy aims to rank well in app stores like the App Store and Google Play Store, improving visibility and downloads.


Freelance SEO:

Independent professionals who offer SEO services to clients or marketing agencies according to their needs.

In-House SEO Department:

Internal teams in companies dedicated to all tasks related to search engine optimization.

Specialized SEO Agencies:

Teams of SEO professionals offering a variety of services and applying various techniques to improve positioning.


Artificial intelligence is used to detect search intentions, analyze technical data, and improve SEO strategies.

The strategy depends on your business

Choosing the right SEO strategy depends on the type of business you have. It’s essential to know your company well, understand your target audience, and then select the strategy that best suits your needs. The key lies in understanding your business and choosing the strategy that will effectively enhance your visibility.

Have you identified the best SEO strategy for you? If you have doubts or need advice, feel free to request an SEO quote for your business!